Monday, July 12, 2010

what time is it

talk about a blast from the past!  swatch watch has pushed their way back into the limelight.  i'm feeling a bit nostalgic about this as i have fond memories of my very first swatch watch with its minty green band which was stolen by a fellow 3rd grader.  above is a photo i snapped of an inside cover ad from july's coilhouse magazine for swatch watch's colour codes collection.  swatch has been pushing the campaign hard and put out a challenge to some of the top fashion and design magazines out there including wallpaper, nylon, i-D and v magazine (photo from the spread shown above).  facebook fans were then asked to vote on their favorite campaign.  and the winner is...yoho magazine.  you can get your own colour code watch for $50.

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