this could be war.
thecoolhunter.net has launched a guerilla marketing campaign
which will be used to "create a buzz" by slapping stickers
on cars, magazines and people.
i loved the stickers until i spotted the one that states:
"the contents of this magazine
have already been blogged
about 3 months ago,
save your money and read
in a period where magazines are struggling to stay
afloat due to the rise of digital media,
will run in close to 100 magazines this year
stating that "during the 12-year life of google,
magazine readership actually increased 11 percent"
"people aren't giving up swimming,
just because they also enjoy surfing."
you go magazines.
even though i am a blogger and love the cool hunter,
i simply cannot imagine life without magazines.